Apple compete with Netflix

Apple may launch a video service to compete with Netflix in 2018

Apple plans to launch a video-on-demand service next year to compete with Netflix, making the latter forced to provide new pricing plans, according to a new report published by research firm CCS Insight on Wednesday. CCS Insight said at its annual London Innovation Summit Video-on-demand will help Apple drive its strategy of doubling service revenues by 2020.

Many companies are struggling to develop their own video-on-demand services, and Apple has a strong track record of providing equipment and services during its career. The new report says the original content has become the real battleground today, Video-on-demand services depending on the amount of original content you own.

Software and services are seen as Apple's main growth engine in the future, depending on the likelihood of increasing the life span of smartphones and increasing the length of time for hardware replacement. Revenue from the service sector was about $ 8.5 billion in the fourth quarter of fiscal year 2017, 34 percent year-on-year.

The video industry can serve as a means of boosting revenue in line with other Apple subscription services such as Apple Music. Apple, the world's largest by market value, has been involved in original content, Carpool Karaoke, which first appeared on Apple Music this year.

It is reported that Apple has signed an agreement with director Steven Spielberg to resume his series of selections from the 1980s, "Amazing Stories," and it is said that the company won the bidding war for rights to a television program from the Jennifer Aniston and Reese Witherspoon.

Apple CEO Tim Cook commented on the original content, saying there could be more in the future. "With our footprint in this area, we learn a lot about the original content and think about the ways we can use it optimally," he said. .

Netflix is ​​a leader in the video-on-demand market, with the quarter ending with 109.25 million subscribers worldwide, including 52.77 million in the United States and 56.48 million in international markets, but facing increasing competition from The likes of Amazon and CBS, Apple's entry may force Netflix to provide new pricing options to maintain users.

Walt Disney plans to join the battle in late 2019 with a service that includes a list of its films as well as a host of original content programs such as the Star Wars series. Amazon also announced several days ago plans to convert the movie "The Lord of the Rings" The Lord of the Rings to a television series and show it in its service to broadcast video prime.

Source: Arab Technology News